Have you ever wondered why Volvo's seats are so comfortable? You thought it was just your imagination, and then you rode in your friend's non-Volvo car, and you were floored. You found yourself squirming in your seat to alleviate back pressure-- something you've never had to do in your Volvo.

It's no accident. In the 1960s, Volvo set out to redesign their seats and make them the most comfortable ever. To do this, they didn't just guess, or trial-and-error. They consulted experts in the muscular and skeletal system-- orthopedic surgeons from Chalmers University of Technology in Gothenburg, Sweden.

When you consult with people who regularly perform surgery to correct people's backs and spines, you get some of the most ergonomic and advanced seats in the car industry.

Haven't ridden in a Volvo? Come to Volvo of Tempe, and feel the difference. Stop by our showroom, and check out our new Volvo models, then take a test drive.

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